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shortformblog: reuters: Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars. The online poll also found that 34 percent of Facebook users surveyed were spending less time on the website than six months ago, whereas only 20 percent were spending more. The findings underscore investors’ worries about Facebook’s money-making abilities that have pushed the stock down 29 percent since its initial public offering last month, reducing its market value by $30 billion to roughly $74 billion. READ MORE: Facebook comments, ads don’t sway most users: poll Should Facebook consider a non-advertising model? Perhaps one that gives Facebook Pages extra features and exposure for a monthly fee? A lot of companies would pay for that. So confused. 20% of 900 million is a bad thing?

shortformblog:

reuters:

Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much more needs to be done to turn its 900 million customer base into advertising dollars.

The online poll also found that 34 percent of Facebook users surveyed were spending less time on the website than six months ago, whereas only 20 percent were spending more.

The findings underscore investors’ worries about Facebook’s money-making abilities that have pushed the stock down 29 percent since its initial public offering last month, reducing its market value by $30 billion to roughly $74 billion.

READ MORE: Facebook comments, ads don’t sway most users: poll

Should Facebook consider a non-advertising model? Perhaps one that gives Facebook Pages extra features and exposure for a monthly fee? A lot of companies would pay for that.

So confused. 20% of 900 million is a bad thing?

06/5/12
  1. differentisbeautiful8 reblogged this from reuters
  2. redseapedestrian reblogged this from shortformblog
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  4. houseoforange reblogged this from reuters and added:
    really funny & really frustrating both at the same time.
  5. toririr reblogged this from burnworks
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  8. burnworks reblogged this from pdl2h and added:
    Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the...
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  16. the-skooma-cat reblogged this from shortformblog and added:
    I’ve been noticing a decline in my friends being on there, and I go on there for a handful of minutes every couple of...
  17. hairtrending reblogged this from shortformblog
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  20. hiaquaman reblogged this from reuters and added:
    not defending facebook’s revenue model, and i couldn’t care less about its stock, but if just one
  21. barticles reblogged this from shortformblog and added:
    “Four out of five don’t” means “one out of five do.” How does that compare to other advertising platforms, such as...
  22. thewonderchef reblogged this from baygull and added:
    #facebook #because seriously who clicks on ads
  23. hidethestar reblogged this from pdl2h
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Source: reuters

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